Hospitals need the equivalent of 10,000 blood donations every day. Blood is used not just in accidents and emergencies but in the treatment of cancer and burns, in childbirth, heart surgery and in the transplantation of organs.

The continued success of these and other treatments depends on regular blood donations from people like you.

It's all kinds of blood we need - not just rare ones. In fact the commoner the blood type the more we need.

Almost anyone aged 17 to 60 years and in general good health can give blood. so, if you've not donated before, or you have not donated for some time, why not do something amazing today.

For more information call the blood service on 0845 7 711 711

Or visit the website at www.blood.co.uk